Monday, March 3, 2014

The Story Behind My Kids' Birthstone Jewelry Collection










I adore solitude. More often than not, I'll choose an evening in by myself, working on my jewelry and watching a movie on my iPad, over going out. Owning a business forces me out of my cocoon and into the world. That can be hard for me. But as a result I've come to know some fantastic people who have enriched my life. 

Like Shanlee, who used to manage a shop that carries my jewelry. Talking to her helped me take my idea for a kids' birthstone jewelry collection past the concept stage. I don't think I'd be sharing the collection with you today if not for her encouragement and great suggestions. Now she carries the collection in her own new children's store, Little Birdies!

After hammering out details for the jewelry itself, the next step was a name. My 12-year-old son Miles suggested Ruthie B. I've always like the nickname Ruthie. Done!

My intern Maddie offered to use her Illustrator skills to create a logo and jewelry cards. I hadn't even realized she was so creative. I love what she came up with.

The collection features simple, delicate earrings, necklaces and bracelets made with cubic zirconia and pearls in all the birthstone colors, like aquamarine (March), sapphire (September), and topaz (November). Each item is available in silver or gold-filled. Necklace and bracelet lengths can be customized. Just e-mail me! And even though the jewelry was conceived for kids, it's also perfect for the grown-up minimalists among us. I'll confess to having stolen a few pieces for myself. The ruby bracelet and topaz earrings are my favorites.

I'll always cherish my solitude.  But if it weren't for my my friends and family, I'd just be—well—alone.

Love,

Ruth

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